Inside the Millennial Mind

Millennials have an insatiable need for authenticity in every aspect of their daily life. Their affinity for naturally produced foods from local, sustainable growers over foods manufactured by Big Ag, for example, reflects their desire for living life in a friendlier footprint than the boomers they succeed.

They are drawn to business models in which extending the life and value of goods is a core tenet. That’s why you’ll see them shopping for used clothing at places like thrift shops, rather than paying full retail price at big box retailers.

Brands today must deliver a personal, direct and customized experience in their engagements with Millennials. Fortunately for credit unions, that particular approach comes naturally and without pretense.

A glance at the Community News section of the Credit Union Journal shows an abundance of Millennials in virtually every photo of a community service or fund-raising event sponsored by credit unions. So, not surprisingly, Millennials are givers, no matter their income strata. They give monetarily in accordance with their means; and they donate their time, that most precious commodity. They volunteer in worthy and noble causes related largely to the challenges of education, poverty and the environment.

That devotion to authenticity and community is the binding agent – the sweet spot of relevance – between Millennials and credit unions.

Millennials are drawn to business models in which extending the life and value of goods is a core tenet. 

Millennial Infographic


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