The Power of Storytelling: The Art of Influential Communication

Tuesday, March 06, 2018 at 2:00 p.m. ET


People love stories. More importantly, stories engage emotion which prompts people to respond, take action or buy your products. We are all in the people business. We are all communicators. We are all involved in selling products, services, ideas. Storytelling is the most influential form of communication because we’re all emotional creatures.

We’ve heard the saying: “people buy based on emotion.” The truth is people take action based on emotion. The underlying principle behind storytelling is that it’s not about you; it’s about the other person. Showing them how your story impacts them and how it pertains to their life creates an influential impact in the sales decision.

Join this FREE webinar to get a better insight of the following:

  • The science of storytelling
  • The 5 places to use stories
  • The blueprint for a great story
  • How to make stories compelling, dynamic and memorable
About Ty Bennett

Ty Bennett, the founder of Leadership Inc., who has been featured as one of the Top 40 Under 40, is a young fresh voice providing interactive presentations that are engaging, dynamic and inspiring. With a natural ability to engage and empower others, Ty draws on his experience in the trenches to share real and tangible techniques about the principles of leadership that continue to create his success. June 2014, Ty Bennett received the CSP Designation. At just 32 years of age he is one of the youngest ever to receive the award in the shortest amount of time. Less than 5% of speakers earn the CSP honor.

His clients include some of the most recognizable brands in the world such as: Coca-Cola, Subway, Wounded Warrior Project, Blue Cross Blue Shield and Remax. Ty has shared the stage with celebrities, Olympians and world-renowned thought leaders such as President Bush and President Clinton.

Ty’s best-selling books – The Power of Influence and The Power of Storytelling: The Art of Influential Communication – are used in graduate courses at multiple universities including MIT, as today’s version of “How to Win Friends and Influence People.”

Ty Bennett