Marketing Webinars

Fostering Digital Clout in Credit Unions
Tuesday, March 26, 2019 at 2:00 p.m. ET

How can credit unions grow their social media influence, a.k.a. digital clout?

Everyone has experienced an unsatisfactory service experience or observed a dissatisfied customer rage while waiting in line, shopping, or being served. Years ago, this event might be forgotten within a day or two. But today, we have social media reviews to broadcast consumers’ experiences, whether positive or negative, to anyone with an internet connection. In this webinar, we will uncover the key insights from Filene’s research on social media influence and the impact consumer reviews can have on how members perceive your credit union.

Attendees will learn:

Holly Fearing Holly Fearing, Marketing and Communications Director at Filene Research Institute
As Marketing and Communications Director for Filene Research Institute, Holly translates Filene’s outputs and activities into creative communication strategies and tactics. More specifically, she engages across all functions of the organization to maximize the value of Filene’s work by communicating and delivering it effectively to the right audience in the right way. Holly also works with credit unions across the U.S. and Canada to provide research, expertise and framework for building social media and marketing strategies that provide value to members while accomplishing organizational objectives.